When traditional billboards require lengthy permits and digital ads lack physical presence, FMCG brands need a third option: Ads on Decal — a full-body wrap that turns Dropfoods smart vending machines into hyperlocal 3D billboards, running 24/7 right at the point of consumption. Intro rate VND 24,000,000/machine/year (12-month commitment, ~33% off list — valid through 30 June 2026), decal production lead time 2-3 weeks, deployed for Grab, ShopeePay, FoodMap, PVOil, CitiPark, and other brands.
1. What is Ads on Decal?
Full-body wrap on 32" or 49" machines, turning each unit into a billboard with real products inside
Ads on Decal is an advertising package in which a brand leases the entire body surface of a Dropfoods smart vending machine for an extended period (default 12 months) to install custom-printed decal. The decal covers all three sides — front panel surrounding the 32"/49" LCD screen, side panels, and the top — transforming each machine into a 3D billboard placed directly at the point of sale.
Unlike static billboards, a Dropfoods machine simultaneously sells products inside (potentially including the wrapping brand's own SKUs) while playing DOOH video on the LCD. This is what makes Ads on Decal fundamentally different from traditional OOH — it's not just "seen" but purchased on the spot, with closed-loop measurement down to every transaction.
⚡ The core differentiator
Traditional OOH billboards = impressions. Digital ads = views + clicks. Ads on Decal on Smart Vending = impressions + views + verified purchases — all three layers at the same touchpoint, same physical location, with measurable sales attribution.
2. Why "hyperlocal" matters
Brands choose individual clusters, individual buildings — not generic ad inventory
Dropfoods' 300+ machine fleet is segmented by cluster: Residential, Office (Grade A), Hospital, Education, Mall, Fitness. Brands don't buy "Vietnam impressions" — they choose precisely 6 machines at Vinhomes Grand Park, or 4 at FPT Software HCMC, or 10 across major hospitals in Ho Chi Minh City.
For example: ShopeePay wrapped machines in high-traffic office clusters for their 99% promo campaign. PVOil wrapped machines at corporate offices to engage office workers and professionals. FoodMap launched their "UFO Coffee" via wrapped machines placed right where cross-segment F&B customers were already buying. Hyperlocal targeting here isn't Facebook-style retargeting — it's physical presence exactly where end-users live and work, 24/7.
Versus traditional OOH billboards in the same area: brands don't need outdoor ad permits, don't depend on which panels happen to be vacant, and aren't exposed to weather. Machine decals stay clean (refurbished per ops schedule), placed indoors in residential lobbies, office hallways, and hospital atriums — locations where conventional OOH cannot reach.
3. Cost benchmark: Decal vs OOH/Digital channels
Estimated cost per impression, residential cluster with high foot traffic
An average Dropfoods machine in a residential cluster generates 3,000-5,000 contact impressions/month (foot traffic passing the machine, excluding DOOH video impressions). At the intro rate of VND 24M/machine/year (= VND 2M/machine/month), cost per impression lands at ~VND 400-650. Compared to other channels:
Note: figures above are cost per physical impression, not media-buy CPM. Decal costs 5-10× less than OOH billboards in the same area because Dropfoods doesn't pay OOH rental fees (the location is already leased for the machine), doesn't incur outdoor ad permit fees, and prints decal once for a 12-month run.
4. Client roster — Brands that have wrapped with Dropfoods
Diverse categories: e-wallet, F&B, healthcare, entertainment, super-app
Before pricing a new deal, brands typically want to see who has actually wrapped before. Dropfoods has deployed the Decal package for multiple brands across different categories — proof points that Dropfoods has the design, printing, and fleet-level operational capability for wrapping at scale.
Carousel theme — Entertainment park
99% promo — E-wallet
Super-app / GrabPay ecosystem
Corporate offices — Energy / Retail
Hue Salted Instant Coffee — F&B
Robot 4.0 — Toy retail
| Brand | Category | Wrap format |
|---|---|---|
| Grab | Super-app / Mobility | Full body wrap, branding integrated with the GrabPay ecosystem |
| ShopeePay | E-wallet | Full body wrap with QR code + step-by-step payment guide, 99% promo campaign |
| FoodMap (UFO Coffee) | F&B / Specialty Coffee | Full body wrap launching "Hue Salted Instant Coffee", regional storytelling branding |
| PVOil | Energy / Retail | Brand awareness wrap at corporate offices, optimizing engagement with office workers |
| CitiPark | Entertainment / Public space | Carousel/circus theme wrap at the entertainment park, drawing in families |
| FunnyLand | Toy retail | "Robot 4.0" theme wrap at the toy store, drawing in young customers |
What these deals have in common: brands didn't just slap a "logo on the body" — they designed full creative storytelling, turning each machine into a complete brand-experience touchpoint (QR codes, app onboarding guides, character mascots, regional cultural cues). That's the difference between "having a logo" and "having a brand experience".
💡 Decal pricing — Valid through 30 June 2026
- List price: VND 3,000,000/machine/month = VND 36,000,000/machine/year
- Intro rate (12-month commit): VND 24,000,000/machine/year — ~33% off
- Decal production lead time: 2-3 weeks after contract signing + design approval
Note: The VND 24M/machine/year intro rate applies only to contracts signed before 30 June 2026. After that date, pricing reverts to list rate or follows the new Q3 rate card.
5. 360° Brand Activation on Smart Vending
Decal + DOOH + Sampling = a full-funnel campaign
The real power of Ads on Decal isn't running solo — it's combining with 3 other formats on the same machine: DOOH video on the LCD, Product placement (slot rates B1/B2), and Sampling/Interactive campaigns during push periods.
📊 360° Brand Activation on a single Dropfoods machine
- 🎨 Decal (Body wrap) — 24/7 3D billboard, brand visibility from a distance
- 📺 DOOH Video — 15h/day on 32"/49" LCD, non-skippable, 100% VCR
- 🥤 Product Placement — Actual products in the machine's trays, end-users can purchase on the spot
- 🎁 Sampling/Interactive — Sample distribution, games, QR codes per campaign cycle
Each layer "locks in" a stage of the funnel: Decal = Awareness from afar → DOOH = Attention up close → Slot/Product = Consideration at the point of sale → Purchase tracked via transaction data. This is why many brands choose to deploy the full stack rather than renting a single layer in isolation — closed-loop measurement attributes every transaction.
📖 For more on Dropfoods' overall DOOH + Retail Media architecture, read: What is DOOH? Retail Media Advertising on Dropfoods Smart Vending Machines →
6. Deployment workflow & lead time
From contract signing to go-live: 2-3 weeks
Note: the brand/customer owns the decal artwork design. Dropfoods provides machine dimensions, AI template/dieline, and print-production requirements; the Dropfoods team then checks the file for size fit, trim/fold areas, and installation feasibility before sending it to print.
Note: go-live under 2 weeks is not guaranteed — decal production requires a fixed window to ensure 3M/Avery print quality and 12-month durability under lighting and regular cleaning. If a campaign requires fast go-live, prioritize DOOH-only first with decal deployed in parallel.
Want to wrap a Dropfoods machine for your brand?
Intro rate VND 24M/machine/year (12-month commit) — valid only through 30 June 2026. 2-3 week lead time. Deployed for Grab, ShopeePay, FoodMap, PVOil, CitiPark, FunnyLand. Contact Dropfoods for media kit + sample designs.
Get in touch →Contact Dropfoods Vietnam
Address: 34 Le Duan, Sai Gon Ward, Ho Chi Minh City (Mon-Fri: 8:30 am - 5:30 pm)
Hotline: (84) 028 6290 6066
Email: contact@dropfoods.com
Facebook: facebook.com/maybanhangdropfoods
Website: dropfoods.com | dropfoods.com.vn